Quote Any Project
in Under 30 Seconds
CellaNova's self-learning AI engine delivers fully itemized estimates — materials, labor, travel, permits — straight from a plain-language job description.
Product Demo
The whole pipeline in 35 seconds
From a fresh lead to a fully itemized quote — see how Pricing Assistant moves a job from inbox to estimate, then scroll on to walk through each stage.
Features
Everything you need to price with confidence
Built for signage and graphics teams who need accurate, consistent estimates every time — without spending hours on spreadsheets.
Physics-First Scope Analysis
Extracts billable area, unit counts, waste factors, and per-step labor drivers directly from plain-language descriptions. No templates, no manual entry.
Self-Learning RAG Pipeline
Every approved estimate makes the next one more accurate. REINFORCE-style gradient updates continuously adapt the model to your real pricing history.
Deterministic Pricing Engine
Consistent retail/wholesale markup strategy backed by a live material database. Full line-item audit trail from raw cost to final quote — no black boxes.
AI Lead Automation
Inbound requests are screened, scored, and queued for estimation. Focus on high-value jobs while the AI pre-qualifies every inquiry automatically.
Proposal Knowledge Base
Upload past proposals as PDFs. The RAG system extracts your institutional pricing knowledge and applies it to every future estimate.
Analytics & Training Controls
Track MAE trends, reward signals, and model drift in real time. Human-in-the-loop controls let you course-correct the AI at any time.
The Journey
From inbox to signed job — without missing a beat
A complete pipeline for sign & graphics teams: capture every request, qualify it, price it with AI trained on your own history, and watch it sharpen with every job. Here's how work flows through Pricing Assistant.
Never miss a job again
Connect your inbox and Pricing Assistant watches it around the clock. The instant a request arrives, it's pulled into your Leads dashboard — screened, scored, and queued. Reply, ask for more detail, and prepare drafts without ever leaving the board.
- 24/7 inbox monitoring
- Auto-screened & scored
- Reply by email, in-app
Turn a promising lead into a live job
When you're confident a request is worth pursuing, promote it with a single click. It moves onto your Production & Estimation board, where every active job is tracked from AI-ready to approved — so your pipeline is always current.
- One-click promotion
- Visual production board
- Tracked from ready → approved
A fully itemized quote in seconds
Pricing Assistant decomposes the scope, then calculates materials, production and install labor, fees and travel — applying your markup strategy and returning a complete line-item breakdown with the reasoning behind every number.
- Materials, labor, fees & travel
- Your markup strategy applied
- Transparent reasoning — no black box
Your past proposals become the AI's playbook
Upload your historical proposals and Pricing Assistant reads between the lines — learning how you price, what you mark up, and how you break down a total. Every future estimate draws on your own institutional knowledge.
- Upload past proposals as PDFs
- Pricing knowledge extracted automatically
- Applied to every new estimate
Tune the AI to price the way you do
In the Training Lab, review the retrieval evidence behind each estimate, adjust labor assumptions, and send reward signals. Shape the model to your way of working from day one — and keep refining it as your business evolves.
- Review retrieval evidence
- Edit labor assumptions
- Send reward signals
Watch the model get sharper over time
The Analytics board tracks accuracy, reward trends, and how the policy adapts as feedback comes in — so you always know exactly how Pricing Assistant is learning, and how much closer each estimate gets to your numbers.
- MAE & reward trends
- Policy adaptation over time
- Full learning visibility
Process
Three steps to your estimate
Describe Your Project
Type a plain-language description — dimensions, materials, install location, timeline. No special syntax required.
AI Builds Your Estimate
The pipeline decomposes scope, retrieves context from past proposals, and assembles a fully itemized breakdown with rate guardrails.
Review, Refine & Learn
Approve or correct the estimate. Each correction feeds back into the learning system, improving accuracy on every future job.